Viral Journalism and the Valley of Ambiguity

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To share a story is in part to take ownership of it, especially because you are often able to comment on a story that you are sharing on social media. If you can share a piece of information thats an absolute truth – whether thats how to uninstall apps on your phone, or what the NSA is really doing – you too become a truth teller. And that feels good. Just as good as it does to be the person who has the cutest cat picture on the Internet.

via Viral Journalism and the Valley of Ambiguity.

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