Twitter-Accounts grosser News-Organisationen im analytischen Vergleich

Historically we’ve used intuition to interact with our imagined audience, keeping mental models in our heads of what we think will be most entertaining and interesting. With the advent of social network spaces, we can leverage available data to power thoughtful decisions on ways to interact with an ever-growing networked audience. Rather than using simplistic measures such as audience size or randomly choosing topics, there’s great potential in parsing real-time signals, identifying prominent discussion topics and getting to know an audience based on past actions – what they click on, retweet and post.

Eine hochinteressante, vergleichende Analyse der Twitter Accounts von Economist, New York Times, Fox News und Al Jazeera English. Eine der wichtigsten Erkenntnisse für Medienschaffende ist obiger Abschnitt: Bei der Auswahl und Gewichtung unserer Themen sind wir nicht mehr ausschliesslich auf unser Bauchgefühl angewiesen.

Leave a Reply

Your email address will not be published. Required fields are marked *