8 Artikel, die man vor der Gründung eines Buzzfeed-Klons gelesen haben sollte

Nicht nur die archetypischen Listicles von Buzzfeed haben sich in den letzten Monaten viral in meinen Timelines verbreitet, sondern auch Meldungen zu Neugründungen, die in irgendeiner Form das Erfolgsmodell von Jonah Peretti kopieren. Nicht immer hat man dabei das Gefühl, dass die zugrundeliegenden Mechanismen wirklich verinnerlicht wurden. Um das Netz vor dem Ersaufen im falsch verstandenen Boulevard 2.0 zu bewahren, habe ich deshalb die wichtigsten Artikel aller Zeiten zur Strategie und Funktionsweise des Unternehmens zusammengestellt:

1. I Hate Buzzfeed Bildschirmfoto 2013-10-30 um 08.27.11

Key paragraph:

«The end is in sight. There are thousands of imitators out there, and more growing every day. What you produce isn’t art. It’s intellectual fast-food. BuzzFeed makes minds fat.»


2. 10 Good Reasons BuzzFeed Is Going To Pay My F#$king Invoice For Copyright Theft [Update: they have]

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Key paragraph:

«It’s almost as though they’ve tried to link back in the most lame-assed way possible, thanks for taking those 4.2 Million views and adding hardly a single one to my own page. At least if you’re going to do it, do it right.»


3. Some best-guesses about what BuzzFeed is up to, and why it is in fact about Arianna, a little

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Key paragraph:

«The goal of Buzzfeed is not to make people “bookmark” them in their browser. In some ways, having one’s own website, in the Perettian way of looking, is only important at the level of monetization: The models aren’t quite there yet for monetizing a 100 percent distributed brand. So in the meantime we have a “website.” But the main goal is to rule Facebook, not to rule with its own homepage.»


4.Jonah Peretti’s Meme Streak: Making viral happen inside the factory at BuzzFeed.

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Key paragraph:

«A lot of Mr. Peretti’s strategy has to do with appealing to people’s vanity: You want them to feel good about themselves for discovering a thing and proud to be the first one to show it to their friends. That means that some things aren’t “shareable”—sex tapes, nasty stories and celebrity dross, for instance, which Mr. Peretti calls “guilty pleasures.” Those tend to be spread by email and word of mouth, which are much less contagious than social media.»


5. Jonah Peretti: What I Read

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Key paragraph:

«Another aspect of modern media consumption is the mashing together of content. With Facebook and Twitter people are sharing all different types of media from humor to cute kittens to Internet memes to serious substantive reporting. BuzzFeed, as a publisher, brings all this together. The argument that cute animal posts dumb down your audience has never made sense to me. I like to think of a smart Frenchman at a cafe reading Le Monde and smoking a pipe. A lot of French cafes have dogs, so he pauses to pet the dog. When he’s petting the dog, he doesn’t get dumb and when he goes back to Le Monde, he doesn’t suddenly get smart. Humans are complex and there are all these different interests that don’t have to be perfectly resolved.»


6. BuzzFeed’s strategy

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Key paragraph:

Alles nach

«Why BuzzFeed Is Succeeding Right Now?»


7. Memo To The BuzzFeed Team

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Key paragraph:

«Despite the struggles of the traditional media, there remains an insatiable desire for great reporting, entertaining content, and powerful storytelling. Facebook, Twitter, and the other Silicon Valley-based social sites are amazing distribution platforms, but user generated content alone isn’t enough to fill the hole left by the ongoing decline of print newspapers and magazines. The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.»


8. Chris Johanesen on design, testing and launching new products at BuzzFeed

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Key paragraph:

«We have a lot more technology than most people realize. BuzzFeed started as a technology company and it’s still in our DNA. We see our technology as giving our reporters and writers superpowers. There are three main roles for our technology: make it easier to create great content, make it easier for content to spread on the web, and make it easier for people to find content they’ll love.»

Published by Thom Nagy

journalist. musician. technologist. currently thinking for @bs

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